This man proves that comedy is by far the best way to relay important information to human beings, even if that information might seem 'negative' in other lights. In this case he analyzes the excruciating language used in food advertising to manipulate people into buying disgusting products.
Finding the absurdity and humor in our behavior makes the madness bearable and he was a total fucking genius in this regard. Throughout his career he managed to address endless serious issues while avoiding getting into arguments with people or having eyes rolled at him. Well, I can't say that for sure, but I know for a fact that the response to his strategy is infinitely more bearable and viral than that of the disgruntled academic or activist. In recent years he has become an icon on the internet, along with people likes Bill Hicks and Carl Sagan, who just have a way of delivering data to the masses in a beautiful and entertaining way that no one can resist.
You could have someone running through Times Square with Earth shattering news, but if they are forcing it down people's throats in the typical annoying activist fashion, they are screwed and no one will listen. There are deep rooted psychological reasons for the necessity of intelligent information exchange. Enjoy...
"Fresh, hearty, natural, homemade goodness, in a can.."
"Everything is natural. Dog shit is natural. It's just not real good food..."